You never get a second chance to make a first impression. This quote is very applicable to web design. We have so little time to grab our visitors’ attention, that we must be very attentive about the visual look, usability and functionality of our pages. In this article I’m going to explore the freshest web design trends that may significantly improve your website performance. So, let’s start: 

  1. Simplicity. Simplicity plus accessibility is the formula for improving your visitors’ user experience. Remove unnecessary, cluttering blocks, and leave the most essential elements only. Your content must be easily accessible and readable.

  1. Content is always king. A good form without good content is worth nothing. Your website content should be always your main concern. Tend to present information in the form of a readable, easily accessible elements. Remove useless text blocks, tend to use simple sentences, use various visuals (pictures, videos, graphs, diagrams, etc.) to explain and illustrate your texts.

  1. App style layouts. Interfaces imitating mobile applications style are expected to become more popular. They are proven to be very easy-to-navigate. They unify the content and simplify the access.

  1. Unification of mobile and desktop versions. This trend implies creating a single version both for mobile devices and PCs (using content adaptation).

  1. Involving new ways of interaction. Given the increasing number of visitors who use mobile devices for browsing, you may want to consider creating new user experiences by introducing speech- and touch-based interaction.

  1. The QR codes. Web designers shouldn’t overlook this huge trend. Consider inserting those into your pages.

  1. Fixed header pane. This trend is now especially popular with various social networking services. It allows users to access navigation bars effortlessly, thus improving the accessibility of the content. Moreover, it is aesthetically pleasing.

  1. Huge backgrounds. A high quality full-page background is a great way to emphasize the essence of your website. Huge backgrounds are both very eye-catching and functional. They take away the need of separate visual objects.

  1. Social media buttons. Don’t forget to update your social media cues. They still matter. Regularly refresh their design, and tend to make them clearly seen.

  1. Infinite scrolling. It’s obvious that infinite scrolling is more convenient that turning pages. Consider this design feature for your website.


I hope that these web design trends will point your efforts on improving your website visitors’ UX in the right direction. You can observe some of these trends on  both global and small personal websites. To get more insights on improving your website usability, go to this article.

If you have your own ideas on web design trends 2013, feel free to leave a comment.