usability-web-design-simplicity-common-sense1

I have already described the most promising web design trends 2013 in the article of the same name. There I have touched upon each trend in brief, defining its advantages and importance for SEO and your visitors’ UX. Now it’s time to dwell upon each trend in detail to illustrate the advantages and possible drawbacks of each trend. So, today I’d like to discuss one of the most popular web design tendencies – Simplifying.

Why Simplicity?

In fact, simplicity in web design is nothing new – the most successful Internet powerhouses use it at its finest. Take a look at Google’s search or Apple.com designs – they are incredibly simple. As for me, the more elements, pop-ups and other distractive elements – the cheaper the company. Here it’s important to note that simplicity is great equally for your eyes/mind, and search engine crawlers. Thus, by simplifying your website you’re actually killing two birds.

Google-Search-Engine

Simple Ways to Become Simpler

If you feel that your website needs immediate reorganization and improvement, you’re going the right way! Here are some suggestions on simplifying:

  • Identify the most important elements and destroy rest. This can be tough, since nobody wants to say goodbye to pieces that have become usual. However, you are bound to do this in order to succeed. Analyze your traffic to see what pages your visitors like the most, and which content isn’t interesting for them. Be brave to remove unnecessary, cluttering blocks – your clients will be grateful!

  • Stay logical. This is primarily applied to your website’s structure. The categories in your navigation bar must clearly reflect their content. Don’t make your customers scratch your head.

  • Tend to use simple solutions. In simple terms, if you want to add a new function to your website, discuss different possible variants to do this with your team. Opt for the less burdensome. For instance, if you want to add a ‘Donate’ button, make sure to simplify the process of payment and entering users’ data. Too many clicks and tabs bore your visitors.

  • Improve your loading time. In fact, if you implement all the aforementioned tips, your loading time will reduce automatically. However, if you’d like to improve it even more, you may try to use some of the surefire tips mentioned below.

Fast and Simple

Simple & Fast

Your loading time is one of the key characteristics of your website. If it’s slow, users are more likely to go elsewhere. Thus, you should definitely speed up your loading time. Here are some proven tips for this: 1) avoid heavy elements in your forefront; 2) lean on simple textual elements and light photos.

Besides these, there are many other reasons to simplify your design. For instance, plain designs are easier for browsers, and they occupy less place on the server (it can even help you save some money!). What’s more – simple code is always easier to debug. So, stay simple, creative and update your website according to the freshest web design trends on a regular basis.