Every website has a great marketing potential. This potential may remain latent for years, or become the main source of income right after the start-up. This is completely up to the website owner. I’ve been working on the Internet for many years, and what I’ve learnt is that it doesn’t matter which tools you use to create your website (hire programmers, use website builders or free software). The most important thing about each successful website is its main target. Thus, if you have come up with a unique concept, and you are about to take in online – you are bound to read the following top 5 tips for a successful website.

#1 Content

Content is the backbone of your website. It must be concise, informative and unique. Your website content must prove that you are the best at what you do. Don’t underestimate its importance both for the search engine crawlers and your visitors. When it comes to optimizing website content, I always recommend the following:

  • Using HTML format for the most important content (web crawlers tend to ignore other formats, like Flash, for instance).

  • Accompanying your non-HTML content with text descriptions and transcripts (for audios and videos).

  • Using visuals (pictures, graphs, videos) to explain and/or illustrate complex data.

  • Avoiding duplicate content (you can be penalized and get low ranking for this).

  • Providing relevant content that meets your customers’ expectations.

#2 Ease of Use

Put yourself in your customers’ place and answer the following questions:

  • Can I easily find what I need on this website?

  • Does this website have a logical structure?

  • Can I share the posts via my favourite social networks?

Ease of use is a very important criteria for many visitors. The most successful websites always have clean, legible navigation and simple design. They don’t have loads of menus, sidebar snippets, and pop-ups. Make sure your website has a Search option that allows your users to find required information on your pages in a matter of seconds. As for me, Search is a ‘must have’ button.

If you don’t know which areas to improve in terms of usability, don’t hesitate to ask your visitors (use online surveys, forums, etc.) or involve professional testers.

#3 Fresh Web Design Trends

Using recent web design trends makes your website look stunning and up-to-date. It’s not just about the fashion – most of the web design trends 2013 are very beneficial for your SEO strategy, too. So, if you want to go ahead the competition, you may consider implementing some of these ideas:

  • Simplifying your design and content.

  • Using apps style layouts.

  • Integrating QR codes.

  • Fixing the header pane.

  • Implementing infinite scrolling.

  • Unifying mobile and desktop versions.

Some of these ideas you can observe today on the most popular websites, namely multiple social networks.

#4 Analytics

In order to measure your success you need to have a measurable goal. In fact, this goal must be set long before launching your website. Why do you need to upgrade your site? Why do you want to attract visitors? Once you have answered these questions you can start monitoring your website statistics and adjusting your tactics. Statistics allows you to see what is working and what is not in your strategy. If you have never used analytic tools before or you are looking for a free SEO software, you may want to read the article Top 5 Free SEO Tools.

#5 Socializing

Your online marketing campaign should definitely include social media marketing. It is the best way to stay in contact with your customers, understand their needs, as well as gain more clients. Usually, a social media campaign implies the following actions:

  • Creating Facebook fan page.

  • Creating accounts on Twitter, Google+ and other popular social networks.

  • Using social cues for sharing your website content.

  • Creating Authorship Markup (the freshest trend!)

  • Creating forums.

Once you have created accounts on multiple social networks, you need to make regular posts there and monitor your visitors’ activity. Stay social, and never postpone answering to questions and comments. You may also hold various contests, conduct online surveys, and grant titles to your followers (for example, Beginner, Silver, Gold Member, etc.).

Summary

You can be successful regardless of the tools you use for your website building. It’s all about your entrepreneurial skills, and your desire to share your content and ideas. I hope that the suggestions given in this article will contribute to your website success. If you have any questions, suggestions on this topic, or you’d like to share your personal experience, just drop a comment below 😉