SEO-2013If you are looking for a single, one-size-fits-all SEO technique that will magically improve your website’s ranking, you are looking in the wrong direction. There are no magic solutions in SEO sphere. Furthermore, it is impossible to predict the next moves of the search engines, because ever since their creation they have been changing their algorithms fairly often. Certainly, you will find many different suggestions about the best SEO techniques 2013 on the net. Yet, as for me, the most important method will be always the diversity of techniques.

Fresh Trends

A fresh, positive trend of 2013 is considering marketing as a SEO technique. It should be a natural, logical process. If you believe in your idea, and you want to share its value with other people, you can easily gain customers for life. Find out what is so unique about your service/product/idea, and share this. However, if your concept isn’t good, and you don’t believe in what you do, or you think that your business is boring, you will hardly ever build a clientele even having the top ranks.

Another peculiarity of modern approach to SEO campaigns is socializing. By this I mean creating strong ties with customers, improving feedback and overall cooperation.

Because the number of customers using mobile devices as primary means of Internet browsing is constantly increasing, it’s important to develop mobile versions of your web pages. Surely, some will argue that creating mobile websites is the question of usability. However, it is a good idea for those who are willing to use maximum methods to improve their website ranking.

Practical Advice

Last year was pretty rich in algorithm changes (namely Panda and Penguin updates) that have struck fear into many website owners’ hearts. We’ve learned that it’s important to stay updated with the most actual trends in SEO campaigns and never stop working on website optimization.

So, here are some more practical SEO techniques that are promised to influence search rankings very soon:

1. Anchor text. Don’t get obsessed over the anchor text. Tend to make natural, non-aggressive, diverse anchors.

2. Quality content. Good old quality content is always actual. To optimize your website’s content you need to:

  • use keywords related to your business (without abusing them);

  • divide your texts into logical paragraphs;

  • use H1-H6 tags for subtitles;

  • build both internal and external links leading to relevant content.

3. Backlinks. There are quite a few ways to generate backlinks. The most widespread method is using social networks. Bear in mind that your inbound links should always come from high quality, unique content. Don’t forget to diversify the anchor text. Focus on quality, not quantity.

4. Authorship Markup. Users tend to follow the search results that are associated with real contributors (those who have pictures and functioning accounts in various social networks). Thus, if you want to improve your rating, you need to personalize your website by adding the authorship markup.

Conclusion

It’s important to realize that the only stable thing about search engine algorithms is their instability. That’s why instead of trying to please robots I recommend start meeting wishes of your customers: post unique content, improve usability, develop mobile version of the site, etc. Satisfied users will always come back to your site, and what is more, they will naturally generate backlinks. And we know that this kind of backlinks is highly valued.

So, the conclusion is: love what you do, be unique, socialize, and stay abreast of the most recent news in your business and, of course, SEO techniques.